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The cleaning brand Swiffer recently released a commercial that features the Rukavina family, a white man with his black wife and their biracial child. The ad has been recognized for its inclusion of a person with a physical challenge as well as the racial dynamics of the family.It hasn’t received negative attention of any note, perhaps because people are less willing to launch hate at an amputee.
The racist backlash against seeing a black man with a white woman was so severe that Cheerios had to disable comments on its You Tube account.
It’s interesting to note that with the first Cheerios ad, the black husband and white wife were never in the same room together, and it still was still alarming.
Three years ago, Sealy Mattresses released a commercial that features at least two white men in interracial couples in a clearly sexual situation, and there was barely any recognition.
Perhaps it’s because black women dating white men has been promoted as panacea for all the alleged problems black women face when it comes to dating.
In 2009, the dating website Ok Cupid released data suggesting that black women get the fewest responses, even from black men.MSNBC president Phil Griffin issued an apology, which Republican National Committee Chairman Reince Priebus accepted.