Online dating apps like tinder for college
"I think people use [Tinder] for random hookups rather than [finding] friends -- but say it's for 'friends' so they aren't judged," she told CNNMoney.
According to Jason Helfstein, Internet analyst at Oppenheimer & Co., it doesn't really matter why students are using the app, there's still "value" in it for Tinder -- and Match Group. "It helps people connect with the concept of Internet dating," he said, noting that as people start to look for more serious relationships "they'll generally drift toward other services." Those services, like Match.com, offer paid subscriptions.
53% say they're using dating apps to find friends, 27% said they're looking for a significant other, and the smallest percentage, 20%, said they were looking for a hookup.
Tinder, on the other hand, only recently rolled out its Tinder Plus premium service in a bid to start monetizing the app.
Those paying for the service likely aren't college students, though.
My friend Laura, 27, who identifies as queer and has been out for about seven years, says that while these dating apps have allowed straight and questioning women to explore their sexualities more, they're also a risky endeavor for queer women.
"On one hand, it's great that these girls have a venue in which to explore their sexuality safely, but on the other hand, I've learned a few times on first dates with women I met online that they've never been with a woman before," she says., says 50% of its users are in the college age group -- 18-24.